rpciardiello@gmail.com posted on February 01, 2012 12:51
D&H Distributing said today that it has launched a Partner Services Program, giving its customers access to a versatile, web-based library of marketing materials to help them publicize their own offerings and grow their businesses. The program includes a series of centralized links to vendor logos, product images, collaterals, resource libraries, tutorials, training videos and details regarding specific programs from D&H’s vendor partners. D&H VARs can visit the Partner Services web site at www.dandh.com/partnerservices.
As part of the program’s line-up, resellers can make use of a series of brochure templates addressing popular topics and hot markets. Some of these pieces may be customized by the VAR to reflect its own corporate branding. The available templates will change over time, enabling VARs who frequent the site to deliver new collaterals on a regular basis. This is particularly important, especially as many of today’s VARs do not have the bandwidth, time or funds to hire an in-house marketing specialist or outside firm to help with these efforts. Oftentimes, the VAR ends up trying to handle the company’s marketing strategies on their own, along with everything else they need to be responsible for.
Therefore, D&H solicited feedback from its customer base in order to identify areas where VARs feel they can use more support. During customer dialogs, D&H resellers expressed a need for help in marketing their own offerings.
Although many SMB VARs are well-versed on products and technologies, not all have marketing resources at their disposal—especially since many of D&H’s customers are smaller shops with a minimum of personnel. The Partner Services program was developed to give VARs free, easy access to materials that can help them align themselves with branded vendors, publicize services, push specific solutions, and educate their local SMB community on how technologies can improve their businesses in general.